The reason why John Cena hasn't turned heel

[Stunner]

John Cena got good crowd responses in the California swing, including at Raw on Monday, as it seemed the crowds had a lot more families filling what had previously been empty seats at other recent shows, drowning out those booing Cena. Cena continues to be a merchandise juggernaut, which one WWE insider says is the main reason Vince McMahon is hesitant to turn him heel. "They'd be crazy to turn Cena heel and lose out on the merchandising revenue," says the insider. "Plus, he's such a great ambassador for the company. His streak of time away from home and doing appearances for the company rivals any previous champions we've had. He gets no time off, and Vince loves that work ethic".

[brahm]

obviously. but look at hhh. heel for the majority of his prime, and his shirts sell too. plus vince will make the loss back with dx merchandise

[TheFallenAngel]

True, he would easily make up for the loss of money he makes from Cena through DX, ignoring the fact that I completely despise Cena, and haven't watched Raw since the Raw after the Royal Rumble because of him, Vince should just milk the Cena title reign dry, once Vince decides the run is over, and he loses the title for good, he's not getting back.

[justbringit04]

i liked him better when he was a heel

[F4L]

Cena won't be a heel until DX comes, but he'll be a HUGE HEEL at the ECW ONS PPV, if he face Van Dam that is...