JohnCenaFan28
06-19-2008, 07:35 PM
As seen last week on Raw, the password for the first Million Dollar giveaway was "WWE Universe," which is a marketing buzz term used by the company similar to the "Raw Fan Nation" idea WWE television producer Kevin Dunn came up with last year due to his love for the NFL's Oakland Raiders. "Raw Fan Nation" has pretty much been phased out by the company with the exception of the occasional airing of the commercial featuring 2005 Diva Search contestant Leyla Milani talking about the WWE Divas being empowering and so forth. Internally, "Raw Fan Nation" is considered to be a failed idea, quite like WWE's dismal attempt at creating buzz on SmackDown with the long forgotten "Smack Your TV" initiative in late 2003/early 2004. Anyway, Vince really hates the term "fan." At one point he actually banned the creative team members from using that particular term during meetings, feeling it's demeaning. As if that isn't enough, McMahon hates the term "mark" even worse. With that being said, don't expect "fan" to be included in any of the future passwords for the contest.
Source: Wrestlezone
Source: Wrestlezone