OMEN
08-20-2008, 05:28 PM
The Borat Mankini Thong has become Amazon.co.uk's surprise summer bestseller.
The item was famously worn by comedian Sacha Baron Cohen in Borat -The Movie.
But Amazon says recent sales have been driven by the popularity of a spoof video featuring members of Great Britain's Olympic men's silver medal-winning eight crew.
The Youtube clip, entitled Rowing, My Way, sees the team singing a comedy version of Frank Sinatra's My Way, with one member sporting the Borat-like swim suit on top of a mountain.
Since the video was posted, it has received over 21,000 hits and this attention has seen the swimsuit jump to No.4 in Amazon's Toys and Games bestseller chart, selling out repeatedly over the last four weeks.
Paul Sanders, senior toys buyer at Amazon.co.uk, said: "With the success of Britain's Olympians in the pool, we'd expected to see a rise in swimwear sales, but the Mankini's success has taken us by surprise.
"Maybe the rowers have started an unlikely fashion trend - look out for a Mankini on a beach near you this summer!"
NOVA
The item was famously worn by comedian Sacha Baron Cohen in Borat -The Movie.
But Amazon says recent sales have been driven by the popularity of a spoof video featuring members of Great Britain's Olympic men's silver medal-winning eight crew.
The Youtube clip, entitled Rowing, My Way, sees the team singing a comedy version of Frank Sinatra's My Way, with one member sporting the Borat-like swim suit on top of a mountain.
Since the video was posted, it has received over 21,000 hits and this attention has seen the swimsuit jump to No.4 in Amazon's Toys and Games bestseller chart, selling out repeatedly over the last four weeks.
Paul Sanders, senior toys buyer at Amazon.co.uk, said: "With the success of Britain's Olympians in the pool, we'd expected to see a rise in swimwear sales, but the Mankini's success has taken us by surprise.
"Maybe the rowers have started an unlikely fashion trend - look out for a Mankini on a beach near you this summer!"
NOVA