JohnCenaFan28
01-28-2009, 09:40 PM
TV viewing in the UK has reached a record high, despite increased competition from online services.
The average person watched 26 hours and 18 minutes of broadcast TV each week in 2008, 48 minutes more than in 2007, according to industry figures.
Thinkbox, a body which represents ITV, Channel 4 and Sky, said people also watch more TV after buying digital recorders such as Freeview+ or Sky+.
Most viewing of online services was to keep up with missed shows, it said.
Thinkbox said its own research found 78% of viewing of services like BBC iPlayer, ITV Player and 4oD was to catch up with programmes people would normally watch live.
"TV remains people's favourite form of entertainment, whatever technology delivers it," Thinkbox chief executive Tess Alps said.
"These figures show that people rely on channels and schedules to help them find the TV they want to watch."
Thinkbox, which promotes commercial TV to advertisers, also said an average viewer sees 42 adverts on television each day.
-BBC News
The average person watched 26 hours and 18 minutes of broadcast TV each week in 2008, 48 minutes more than in 2007, according to industry figures.
Thinkbox, a body which represents ITV, Channel 4 and Sky, said people also watch more TV after buying digital recorders such as Freeview+ or Sky+.
Most viewing of online services was to keep up with missed shows, it said.
Thinkbox said its own research found 78% of viewing of services like BBC iPlayer, ITV Player and 4oD was to catch up with programmes people would normally watch live.
"TV remains people's favourite form of entertainment, whatever technology delivers it," Thinkbox chief executive Tess Alps said.
"These figures show that people rely on channels and schedules to help them find the TV they want to watch."
Thinkbox, which promotes commercial TV to advertisers, also said an average viewer sees 42 adverts on television each day.
-BBC News