JohnCenaFan28
02-12-2009, 05:28 PM
A Spanish tourist board has been slammed for using a picture of the Bahamas to promote the Costa Brava.
The picture shows a blonde woman, hat in her hand, standing on an empty beach staring out at a beautiful blue sea, reports The Guardian.
The Costa Brava Girona tourism board admitted the picture was of a tropical beach halfway across the world, but denied this was cheating.
It even conceded that the picture was digitally altered to dull the shiny yellow sand and make it look more like one of the greyer beaches of the real Costa Brava.
But it refused to accept that the resulting advertisement, with its unintentionally ironic slogan, "Where does the Costa Brava start?", was a lie.
Tourist board director Dolors Batallé said it had simply failed to find pictures "of sufficient quality" of the real Costa Brava.
"Our intention is not to lie, nor to suggest that the Bahamas are really better than the Costa Brava," she told local media.
The Costa Brava campaign contains a second mystery. An accompanying *photograph is meant to show a mountaineer tramping up through the brilliant white snow of the nearby Pyrenees.
However, critics claim it looks more like Nepal in the Himalayas - and Ms Batallé has admitted she too is not sure.
-Nova
The picture shows a blonde woman, hat in her hand, standing on an empty beach staring out at a beautiful blue sea, reports The Guardian.
The Costa Brava Girona tourism board admitted the picture was of a tropical beach halfway across the world, but denied this was cheating.
It even conceded that the picture was digitally altered to dull the shiny yellow sand and make it look more like one of the greyer beaches of the real Costa Brava.
But it refused to accept that the resulting advertisement, with its unintentionally ironic slogan, "Where does the Costa Brava start?", was a lie.
Tourist board director Dolors Batallé said it had simply failed to find pictures "of sufficient quality" of the real Costa Brava.
"Our intention is not to lie, nor to suggest that the Bahamas are really better than the Costa Brava," she told local media.
The Costa Brava campaign contains a second mystery. An accompanying *photograph is meant to show a mountaineer tramping up through the brilliant white snow of the nearby Pyrenees.
However, critics claim it looks more like Nepal in the Himalayas - and Ms Batallé has admitted she too is not sure.
-Nova