JohnCenaFan28
04-15-2009, 09:19 PM
Press Release:
“CPLG and Burton’s Foods are joining forces for an innovative marketing campaign with WWE to publicise the classic Wagon Wheels brand. Kicking off this month and running into the summer, the partnership includes an eye-catching on-pack promotion offering a range of prizes. These include a once in a lifetime visit from a WWE Superstar to a child’s school, tickets to the live WWE tour in November and hundreds of sets of WWE Top Trumps cards. Fans will also be able to get their hands on six free limited edition Top Trumps cards that can be found inside Wagon Wheel multi-packs. These will be exclusive to Wagon Wheels. The mechanic for the promotion will be a free prize draw entry via a Wagon Wheels/WWE microsite. The site includes online activity encouraging interaction with the brand and will prompt consumers to enter details of friends and family, initiating a viral email advertising the promotion. The partnership will be supported nationally with a regional interactive radio campaign running in May and June.”
“CPLG and Burton’s Foods are joining forces for an innovative marketing campaign with WWE to publicise the classic Wagon Wheels brand. Kicking off this month and running into the summer, the partnership includes an eye-catching on-pack promotion offering a range of prizes. These include a once in a lifetime visit from a WWE Superstar to a child’s school, tickets to the live WWE tour in November and hundreds of sets of WWE Top Trumps cards. Fans will also be able to get their hands on six free limited edition Top Trumps cards that can be found inside Wagon Wheel multi-packs. These will be exclusive to Wagon Wheels. The mechanic for the promotion will be a free prize draw entry via a Wagon Wheels/WWE microsite. The site includes online activity encouraging interaction with the brand and will prompt consumers to enter details of friends and family, initiating a viral email advertising the promotion. The partnership will be supported nationally with a regional interactive radio campaign running in May and June.”