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View Full Version : Vince says WWE can do "a heck of a lot better"



John
05-07-2009, 08:29 PM
WWE chairman Vince McMahon says WWE could have done "a heck of a lot better" than their reported first quarter 2009 results. McMahon said this while hosting his first quarterly conference call with investors in place of Linda McMahon this morning.

McMahon classified the quarterly results as "fair to poor" in his opening statement. He says the company could have utilized their resources "a lot better," but they discovered new ways to be more efficient by cutting costs.

"We can do a heck of a lot more than we've done in the past," McMahon said. "Something we should have done in the past."

McMahon said the company needs to strive to be more innovative, especially with the TV product and other business segments to draw more revenue.

McMahon spent a significant amount of time in his opening ten-minute speech discussing the company's attempt to become "more part of mainstream America." Part of that was the change to a PG-TV rating that has created a "safe haven for those who are entertaining associating with us."

"We've been sometimes an island in the entertainment aspect at times," McMahon said. "We're working with business-to-business opportunities, as well as the media in general to explain what we are."

McMahon said the cross-promotion with "The View" was an attempt to reach new audiences they haven't gone for before.

"Not going to put any money in our pocket right now, but opens the door to more women to see the product," he said.