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07-04-2009, 11:38 AM
The CEO of Tecmo Koei has stated that he is hoping for a price drop to the PlayStation 3. Kenji Matsubara, in an interview with CVG, said he's made it known to Sony that the company is interested in seeing such a move. "Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation," he said. "It's definitely a way of boosting the PS3 market, but it's Sony's strategy and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."
According to recent rumors, Matsubara may get his wish this fall when Sony introduces the Slim PS3. All signs point to Sony making plans for a PlayStation 3 price drop alongside the Slim to bolster sales and please publishers. Even if those rumors don't pan out, though, at least his request was far more polite than a certain other CEO. He even used the word "please."
1UP
According to recent rumors, Matsubara may get his wish this fall when Sony introduces the Slim PS3. All signs point to Sony making plans for a PlayStation 3 price drop alongside the Slim to bolster sales and please publishers. Even if those rumors don't pan out, though, at least his request was far more polite than a certain other CEO. He even used the word "please."
1UP