JohnCenaFan28
01-20-2011, 06:48 AM
There were unification ideas pitched in WWE creative meetings last year to take place at Wrestlemania XXVII but those talks have died down. The crossover appearances lately have been done to push the Royal Rumble pay-per-view and the Road to Wrestlemania as well as increase the exposure of certain workers. Another reason why WWE is doing more crossovers is because Smackdown's ratings have been up in recent weeks and WWE officials believe it has to do with stars such as Alberto Del Rio working Raw.
Source: WNW
Source: WNW