Sting's Arrival a Big Priority to WWE Officials?

[LG]

WWE has been working on concepts for Sting t-shirts pushing the theme of calling him "A Man Called Sting" since WCW trademarked the phrase and WWE owns the intellectual property rights to it. A memo came in to WWE's merchandise department last week to start working on the ideas for Sting.

Regarding Sting signing a deal, as of Monday the word is that he has not signed but is very close. Another source noted that internally, the idea of Sting coming in has not been talked about as a high priority issue compared to deals to get names like Hulk Hogan, Brock Lesnar, Batista or The Rock.

[Will]

Vince and his desire to own everyones name is ridiculous. I get it if their an indy star and he's going to invest years in building their name as a brand but sting is a 25 year veteran. As Sting as always shown he's had no problem letting the companies use the name sting, which he owns the trademark too, but Vince would rather have his announcers say " a man called sting" 50 times a match because he owns the tm to it.