Kemo
08-11-2015, 09:41 PM
Stephanie McMahon was in Las Vegas two weeks ago and spoke at the 2015 Experian Marketing Services Client Summit, which was attended by several UFC employees. UFC employees were said to be very impressed with the way Stephanie represented the WWE brand and the company's promotional strategy.
Stephanie pushed the NXT brand and noted that WWE is well aware that the main product is not going to be embraced by their entire audience. She acknowledged that fans have varied tasted in what they're looking for, which was a big part of WWE's initiative to make NXT a full fledged touring brand.
WWE positioning NXT as a minor-league brand with high production values allows the company to cater to indie wrestling fans who will connect with the next generation of talent and follow their journeys to the main roster.
She also pushed the idea that WWE having two different styles will result in each brand helping each other. The idea is fans that like the NXT style will follow their favorite Superstars and Divas to the main roster and the main roster fans will watch NXT to see the future Superstars and Divas first, with the idea that they will become bigger stars because of it.
Stephanie pushed the NXT brand and noted that WWE is well aware that the main product is not going to be embraced by their entire audience. She acknowledged that fans have varied tasted in what they're looking for, which was a big part of WWE's initiative to make NXT a full fledged touring brand.
WWE positioning NXT as a minor-league brand with high production values allows the company to cater to indie wrestling fans who will connect with the next generation of talent and follow their journeys to the main roster.
She also pushed the idea that WWE having two different styles will result in each brand helping each other. The idea is fans that like the NXT style will follow their favorite Superstars and Divas to the main roster and the main roster fans will watch NXT to see the future Superstars and Divas first, with the idea that they will become bigger stars because of it.