Kemo
11-02-2015, 04:49 PM
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Apparently there’s a reason why WWE was evasive when asked about their plans with the Tapout brand during the WWE’s third quarter earnings conference call for 2015. While WWE CFO George Barrios admitted they are very excited and have big plans for the Tapout brand, he wouldn’t give up the details.
PWInsider now reports that the details of these plans involve WWE helping Tapout become a fitness brand to compete with the likes of Under Armour in the years the come. They plan on refocusing the old MMA-themed brand to reach a wider audience. The partnership comes after a big planned investment from WWE into Tapout, giving WWE an equity stake in clothing brand.
With WWE’s partnership, there are plans to open Tapout Fitness Centers all over America. Some locations planned are Brooklyn, Las Vegas, Portland, Phoenix, Los Angeles, and Houston among others. Part of the strategy here is that WWE will lend their talent to for personal appearances and public workouts at the Tapout Fitness Centers.
WWE is testing out the waters with a fitness class hosted by Ryback and Seth Rollins on 11/7 in Leeds, during their UK tour. The class will feature the WWE taletns leading a 55-minute workout, with a meet-and-greet opportunity. This is very likely a test run for what WWE will be doing at the Tapout Fitness Centers.
Apparently there’s a reason why WWE was evasive when asked about their plans with the Tapout brand during the WWE’s third quarter earnings conference call for 2015. While WWE CFO George Barrios admitted they are very excited and have big plans for the Tapout brand, he wouldn’t give up the details.
PWInsider now reports that the details of these plans involve WWE helping Tapout become a fitness brand to compete with the likes of Under Armour in the years the come. They plan on refocusing the old MMA-themed brand to reach a wider audience. The partnership comes after a big planned investment from WWE into Tapout, giving WWE an equity stake in clothing brand.
With WWE’s partnership, there are plans to open Tapout Fitness Centers all over America. Some locations planned are Brooklyn, Las Vegas, Portland, Phoenix, Los Angeles, and Houston among others. Part of the strategy here is that WWE will lend their talent to for personal appearances and public workouts at the Tapout Fitness Centers.
WWE is testing out the waters with a fitness class hosted by Ryback and Seth Rollins on 11/7 in Leeds, during their UK tour. The class will feature the WWE taletns leading a 55-minute workout, with a meet-and-greet opportunity. This is very likely a test run for what WWE will be doing at the Tapout Fitness Centers.