Kemo
04-01-2016, 03:01 AM
WWE and popular social media platform Snapchat have signed a multi-year partnership that kicks off with WrestleMania 32, according to an exclusive report by Variety.
Snapchat will cover WrestleMania 32 via a “Live Story.” WWE fans will be able to contribute video and photos that will be curated and packaged by Snapchat along with WWE-supplied content into a brief video available to the app’s more than 100 million daily active users.
Jayar Donlan, WWE’s Senior VP of Digital and Social Content, told Variety, “We are thrilled to partner with Snapchat and provide our fans with a new way to experience WrestleMania. The Snapchat Live Story allows WWE fans to share their stories from our annual pop-culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before.”
“By partnering with WWE for our coverage of WrestleMania and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,” said Ben Schwerin, Snapchat’s director of partnerships.
Snapchat will cover WrestleMania 32 via a “Live Story.” WWE fans will be able to contribute video and photos that will be curated and packaged by Snapchat along with WWE-supplied content into a brief video available to the app’s more than 100 million daily active users.
Jayar Donlan, WWE’s Senior VP of Digital and Social Content, told Variety, “We are thrilled to partner with Snapchat and provide our fans with a new way to experience WrestleMania. The Snapchat Live Story allows WWE fans to share their stories from our annual pop-culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before.”
“By partnering with WWE for our coverage of WrestleMania and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,” said Ben Schwerin, Snapchat’s director of partnerships.