Kemo
04-07-2016, 09:44 PM
WWE sent in the following press release on Thursday announcing even more records set this past weekend at WrestleMania 32. Not only did WWE shatter their all-time attendance record and live gate – but they also posted record-setting numbers for digital/social media, merchandise sales and WWE Network viewership.
WRESTLEMANIAź BREAKS MORE RECORDS
STAMFORD, CONN. – April 7, 2016 – In addition to setting a new attendance record of 101,763 fans, which led to the highest-grossing live event in WWE history at $17.3 million, WrestleMania also broke records for digital and social media engagement and merchandise sales.
Digital/Social Media
WrestleMania 32 was the most social event in WWE history, according to Nielsen Social with 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone, an increase of 50 percent and 18 percent year-over-year, respectively.
WWE-related content saw more than 250 million video views across WWE.com, WWE App and social media during WrestleMania Week, an increase of 122 percent year-over-year.
WrestleMania set data usage records, totaling 8.6TB on the AT&T network. This set a new record for data traffic at AT&T Stadium, an increase of 36 percent over the data traffic during the College Football Playoff National Championship Game in 2015
WWE Network
WrestleMania reached 1.82 million global households on WWE Network alone, making it the most-watched WrestleMania in history, with pay-per-view data still forthcoming.
WWE Network subscribers viewed 21.7 million hours during WrestleMania Week or 12 hours per subscriber during the week. This compares to 15 million hours last year, a year-over-year increase of 45 percent.
Merchandise Sales
WWE generated a record-breaking $4.55 million in WrestleMania merchandise revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.
WRESTLEMANIAź BREAKS MORE RECORDS
STAMFORD, CONN. – April 7, 2016 – In addition to setting a new attendance record of 101,763 fans, which led to the highest-grossing live event in WWE history at $17.3 million, WrestleMania also broke records for digital and social media engagement and merchandise sales.
Digital/Social Media
WrestleMania 32 was the most social event in WWE history, according to Nielsen Social with 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone, an increase of 50 percent and 18 percent year-over-year, respectively.
WWE-related content saw more than 250 million video views across WWE.com, WWE App and social media during WrestleMania Week, an increase of 122 percent year-over-year.
WrestleMania set data usage records, totaling 8.6TB on the AT&T network. This set a new record for data traffic at AT&T Stadium, an increase of 36 percent over the data traffic during the College Football Playoff National Championship Game in 2015
WWE Network
WrestleMania reached 1.82 million global households on WWE Network alone, making it the most-watched WrestleMania in history, with pay-per-view data still forthcoming.
WWE Network subscribers viewed 21.7 million hours during WrestleMania Week or 12 hours per subscriber during the week. This compares to 15 million hours last year, a year-over-year increase of 45 percent.
Merchandise Sales
WWE generated a record-breaking $4.55 million in WrestleMania merchandise revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.