Travicity
05-19-2016, 01:02 AM
On last night's Observer Radio, Dave mentioned that he recently got eyes on WWE's ad rates, and he mentioned that despite their viewership, and market share (numbers most other cable shows would love), the ad rates they get are still fairly terrible.
He didn't give any specifics on prices, but put forth that the rates are significantly less than that of the UFC, which already gets lower rates than regular cable shows because of the violence factor that comes along with it. This is even more significant because the WWE does a million more viewers each week on average than the UFC, and even more than that for most cable shows which get those higher ad rates.
Dave posits that the WWE gets 1/10th the ad rates than that of a regular cable show, which is down significantly from the past when the WWE would get about half the cost in ad rates than the standard show.
Following this through to TNA, he speaks about ad rates being one of the big factors in Destination America dumping the promotion last year, and may be souring Pop TV on TNA right now. According to PWI, the ad rates for Impact are about $350 per 30 second spot, which is very, very low. And because of the revenue share aspect of the TV deal, Pop only sees half of that.
So, long story short: Wrestling fans still have a reputation for being cheap and advertisers aren't willing to spend any real money because of that. Vince's 30 year plan to calling pro wrestling "sports entertainment" has done nothing except bother his actual fans.
Wrestling Observer Radio
He didn't give any specifics on prices, but put forth that the rates are significantly less than that of the UFC, which already gets lower rates than regular cable shows because of the violence factor that comes along with it. This is even more significant because the WWE does a million more viewers each week on average than the UFC, and even more than that for most cable shows which get those higher ad rates.
Dave posits that the WWE gets 1/10th the ad rates than that of a regular cable show, which is down significantly from the past when the WWE would get about half the cost in ad rates than the standard show.
Following this through to TNA, he speaks about ad rates being one of the big factors in Destination America dumping the promotion last year, and may be souring Pop TV on TNA right now. According to PWI, the ad rates for Impact are about $350 per 30 second spot, which is very, very low. And because of the revenue share aspect of the TV deal, Pop only sees half of that.
So, long story short: Wrestling fans still have a reputation for being cheap and advertisers aren't willing to spend any real money because of that. Vince's 30 year plan to calling pro wrestling "sports entertainment" has done nothing except bother his actual fans.
Wrestling Observer Radio