Kemo
06-26-2016, 01:59 AM
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Stephanie McMahon and John Cena were at the Cannes Lions International Festival of Creativity this week in Cannes, France. The two were there to represent WWE, and talked about how has connected with their audience over the decades.
In an interview with Ad Week, Stephanie said she wants to battle “preconceived notions” about WWE by teaching people about their brand at Cannes. She says one of her jobs as the company’s Chief Brand Officer is to educate people on their “misperceptions” about WWE.
“It still may not be someone’s cup of tea—I mean, we’re not going to appeal to everybody,” she said. “But it’s a heck of a lot of fun. If I can get someone to come to a show, that’s the best way for me to sell them on what we are because they experience it. That’s our company’s mission it to put smiles on people’s faces.”
She clarified that although on television she plays a villain, her off-screen job involves developing WWE’s brand and bringing in revenue. In an interview that same day with The Drum, she added that the company is looking at adding virtual reality content to their operation.
“We are definitely exploring that content because I have seen some of the early renderings and it is so cool,” Stephanie said of virtual reality videos. “I am a fan first and foremost – you have to be to be in our business and to be able to walk down the ramp and get in a ring and to see your opponent in the ring – it’s the most unbelievable experience. I can’t wait to see how that unfolds and of course we’ll be doing all of our due diligence and research and if it makes sense for us from a business stand point we will continue to evolve that model.”
Stephanie McMahon and John Cena were at the Cannes Lions International Festival of Creativity this week in Cannes, France. The two were there to represent WWE, and talked about how has connected with their audience over the decades.
In an interview with Ad Week, Stephanie said she wants to battle “preconceived notions” about WWE by teaching people about their brand at Cannes. She says one of her jobs as the company’s Chief Brand Officer is to educate people on their “misperceptions” about WWE.
“It still may not be someone’s cup of tea—I mean, we’re not going to appeal to everybody,” she said. “But it’s a heck of a lot of fun. If I can get someone to come to a show, that’s the best way for me to sell them on what we are because they experience it. That’s our company’s mission it to put smiles on people’s faces.”
She clarified that although on television she plays a villain, her off-screen job involves developing WWE’s brand and bringing in revenue. In an interview that same day with The Drum, she added that the company is looking at adding virtual reality content to their operation.
“We are definitely exploring that content because I have seen some of the early renderings and it is so cool,” Stephanie said of virtual reality videos. “I am a fan first and foremost – you have to be to be in our business and to be able to walk down the ramp and get in a ring and to see your opponent in the ring – it’s the most unbelievable experience. I can’t wait to see how that unfolds and of course we’ll be doing all of our due diligence and research and if it makes sense for us from a business stand point we will continue to evolve that model.”