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Kemo
03-29-2019, 05:58 PM
If you’ve ever considered purchasing stock in WWE, at least one highly-reputed analyst says now is the time to buy. One reason they listed for having this belief is the potential for WWE to add a 3rd hour onto Smackdown.

Guggenheim analyst Curry Baker met with WWE recently and believes the company’s stock is going to continue rising. Baker listed multiple reasons the company will see continued growth in the near future. Increased content and a potential new pricing system for the WWE Network likely represent the biggest opportunities for the company.

“Additionally, we see incremental content deals (‘third hour’ of SmackDown), sponsorship growth, and the WWE Network re-launch as significant opportunities not currently reflected in our estimates,” Curry wrote.

Curry estimated the value of a 3rd hour of Smackdown at $75 million.

In terms of a change to the WWE Network, a new tiered-pricing system has been talked about for some time. WWE sent out a survey to fans in order to get feedback last fall.

Curry also believes WWE is under-performing in terms of sponsorship deals. The analyst believes the company could add an additional $50-$100 million over the next 3 years by improving its sponsorship deals.