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View Full Version : WWE Draft Again Shows Brand Loyalty Is Not A Thing



Kemo
10-01-2021, 06:44 PM
WWE has pushed Survivor Series PPVs as a test of brand loyalty since the brand extension was reintroduced on TV many years ago. Raw and SmackDown talents were sorted through a Draft back in 2016. Since then, wrestlers are asked to put their differences aside once every year. Friends and foes work together against the competing brand for the bragging rights until the next competition.

The WWE Draft, however, proves how futile the narrative of brand supremacy is as most superstars don’t seem to mind ending up on the show they have competed against. The frailty of WWE’s brand warfare storylines is at display again ahead of the upcoming WWE Draft. If anything, stars seem to be excited over the coming changes and they are expressing this feeling through social media.

Former WWE champion Bobby Lashley has been part of Raw roster since his 2018 seems to be excited for a potential move to the blue brand. He wrote on Twitter that he’s been ‘running’ Raw for years, but it might be time to shake things up.

Drew McIntyre, who carried the Raw brand through the pandemic era, feels that he has worked with everyone he could on the red brand. He’s actually looking forward to fresh storylines. Angelo Dawkins isn’t afraid of ending up on a different brand even without his partner. He believes fans will get to see a new side of him if it happens.

The phenomenal one, AJ Styles, who became the face of SmackDown after the 2016 Draft and helped build it as the promotion’s A-show, is not too worried about which brand he would end up on. One-half of the current Raw tag team champion Matt Riddle on the other hand, seems more concerned about a possible split with his RK-Bro partner Randy Orton.

Even someone like Carmella, who has been a loyal soldier of the blue side since the brand extension returned, doesn’t seem that fond of her current home. Despite being is the only one left of the original SmackDown roster from 2016 who hasn’t changed sides, the former champion will not mind a move to the opposite brand during Draft.

The WWE Draft this year will begin on the October 1 edition of SmackDown. It will conclude on the October 4 episode of Raw.