Kemo
10-17-2023, 01:29 AM
This week marks the 19th edition of Advertising Week New York, which aims to bring together various experts in marketing, media, advertising, and technology in an effort to provide a collection of immersive and interactive programs for attendees. This year's AWNY event will emanate from The Penn District, beginning today (October 16) before culminating on October 19. Over 600 speaks are set to speak across more than 400 sessions, one of which includes four representatives from WWE.
WWE has selected WWE Superstars LA Knight and Bianca Belair, on-screen personality Peter Rosenberg, and WWE Senior Vice President and Head of Global Sales and Partnerships Craig Stimmel to be the speakers for their session, which is titled "Stepping Into the Ring With WWE."
Per the AWNY website, attendees of this session will learn the following:
How to authentically integrate a partner campaign on a global stage.
How to forge a new connection with fans through brand integrations.
How to personalize and adapt to platforms to customize a partner’s experience and enhance their exposure.
"Stepping Into the Ring With WWE" is scheduled to take place on Thursday, October 19 at 12:50pm ET from The Great Minds Stage of The Penn District.
"With compelling content, chart-topping social media numbers, thrilling live events and larger-than-life Superstars, there is a reason why WWE has attracted an increasing level of blue-chip sponsors," reads the session description. "Working with a diverse portfolio of brands, WWE thoughtfully customizes assets and programs specifically tailored to a partner’s marketplace goals. Join WWE’s Craig Stimmel, Bianca Belair and LA Knight as they discuss how WWE uses a 360-degree approach to brand activation and integration across the company’s global platforms."
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Bianca Belair is no stronger to doing promotional work for WWE, as she currently resides as one of the ambassadors for C4, which recently expanded its partnership with WWE. Belair was also present at the celebration put together for the closing of the WWE-UFC merger last month. For LA Knight, this event will act as one of his first major opportunities to represent the company -- yet another indicator that WWE now sees Knight as a prominent personality to feature.
WWE has selected WWE Superstars LA Knight and Bianca Belair, on-screen personality Peter Rosenberg, and WWE Senior Vice President and Head of Global Sales and Partnerships Craig Stimmel to be the speakers for their session, which is titled "Stepping Into the Ring With WWE."
Per the AWNY website, attendees of this session will learn the following:
How to authentically integrate a partner campaign on a global stage.
How to forge a new connection with fans through brand integrations.
How to personalize and adapt to platforms to customize a partner’s experience and enhance their exposure.
"Stepping Into the Ring With WWE" is scheduled to take place on Thursday, October 19 at 12:50pm ET from The Great Minds Stage of The Penn District.
"With compelling content, chart-topping social media numbers, thrilling live events and larger-than-life Superstars, there is a reason why WWE has attracted an increasing level of blue-chip sponsors," reads the session description. "Working with a diverse portfolio of brands, WWE thoughtfully customizes assets and programs specifically tailored to a partner’s marketplace goals. Join WWE’s Craig Stimmel, Bianca Belair and LA Knight as they discuss how WWE uses a 360-degree approach to brand activation and integration across the company’s global platforms."
1713950198718677234
Bianca Belair is no stronger to doing promotional work for WWE, as she currently resides as one of the ambassadors for C4, which recently expanded its partnership with WWE. Belair was also present at the celebration put together for the closing of the WWE-UFC merger last month. For LA Knight, this event will act as one of his first major opportunities to represent the company -- yet another indicator that WWE now sees Knight as a prominent personality to feature.