Kemo
11-08-2023, 04:47 AM
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WWE has found a new home for their developmental NXT brand. On Tuesday, the company announced a huge new media rights deal that will bring NXT to broadcast television 52 weeks a year starting in October 2024. Here's the official press release:
THE CW NETWORK TO BECOME THE EXCLUSIVE BROADCAST HOME TO WWE NXT
NXT Makes Broadcast Television Debut with Five-Year Deal Beginning October 2024
Network to Air Live Events Featuring WWE’s Next Generation of Superstars 52 Weeks a Year
November 7, 2023 (Burbank, CA & Stamford, Conn.) – The CW Network will become the official broadcast home to WWE NXT in October 2024. The five-year agreement marks the first time in its 13-year history that WWE NXT – which showcases WWE’s hottest up-and-coming Superstars – will air on a broadcast television network. WWE NXT will debut on The CW Network in October 2024 and air 52 live weekly events throughout the season.
“We are thrilled to welcome the WWE brand into the CW Sports portfolio as they play an integral role in our mission to bring live sporting events to the network year-round,” said Dennis Miller, President, The CW Network. “WWE NXT is a perfect fit for The CW thanks to its dynamic young talent featuring the hottest rising stars in the sport and exhilarating, unpredictable weekly events. The passion and engagement of WWE’s fanbase is unmatched, and we are eager to grow that audience as WWE NXT’s new home on broadcast television.”
“The CW has made impressive moves over the past year with its live sports programming schedule,” said Nick Khan, WWE President. “It’s a truly exciting opportunity to expand NXT’s audience by bringing the show to broadcast television for the first time in NXT’s history.”
Launched by WWE Chief Content Officer Paul “Triple H” Levesque, WWE NXT has aired weekly since 2012 and features the brightest young talent in sports entertainment. Nearly 90% of the participants in last year’s WrestleMania were developed under the NXT banner. Led by WWE Hall of Famer Shawn Michaels, NXT is popular with younger audiences, ranking No. 1 in cable primetime on Tuesday nights last quarter among adults 18-49 and 18-34. Year to date, NXT’s average viewership is up 30% among adults 18-49. WWE Superstars, such as Roman Reigns, Seth Rollins, Charlotte Flair and Becky Lynch, have come up through NXT.
WWE NXT joins a growing roster of live sports on The CW Network, including ACC football and basketball games airing every Saturday throughout the season and LIV Golf. The CW is also the new home of the Emmy-award winning weekly studio series “Inside the NFL” and will broadcast NASCAR Xfinity Series beginning in 2025. The network will soon offer more than 500 hours of sports programming year-round.
WWE NXT on TV
NXT premiered on the USA Network in the September of 2019 to combat the premiere of AEW Dynamite. Prior to airing on the USA Network, NXT was a show exclusive to the WWE Network.
Throughout it's four years on the USA Network, the brand shifted from it's traditional black and gold format to a vibrant and newer tone with NXT 2.0 in September of 2021. Shawn Michaels has been in charge of the NXT product since Triple H went on a hiatus due to health issues. He's remained in charge of the brand while Triple H has moved up to assume creative responsibility for the main WWE roster.
This year, the WWE main roster has seen more cross over than ever before in an effort to increase ratings to make the brand more marketable to networks. NXT shows have featured premiere talent like Becky Lynch and other main roster talent like Dominik Mysterio, JD McDonagh, and others.
John Cena, The Undertaker, and Cody Rhodes even made appearances in NXT this year to help the brand overcome AEW Dynamite viewership on a night where both went head to head due to programming moves concerning Major League Baseball.
WWE has found a new home for their developmental NXT brand. On Tuesday, the company announced a huge new media rights deal that will bring NXT to broadcast television 52 weeks a year starting in October 2024. Here's the official press release:
THE CW NETWORK TO BECOME THE EXCLUSIVE BROADCAST HOME TO WWE NXT
NXT Makes Broadcast Television Debut with Five-Year Deal Beginning October 2024
Network to Air Live Events Featuring WWE’s Next Generation of Superstars 52 Weeks a Year
November 7, 2023 (Burbank, CA & Stamford, Conn.) – The CW Network will become the official broadcast home to WWE NXT in October 2024. The five-year agreement marks the first time in its 13-year history that WWE NXT – which showcases WWE’s hottest up-and-coming Superstars – will air on a broadcast television network. WWE NXT will debut on The CW Network in October 2024 and air 52 live weekly events throughout the season.
“We are thrilled to welcome the WWE brand into the CW Sports portfolio as they play an integral role in our mission to bring live sporting events to the network year-round,” said Dennis Miller, President, The CW Network. “WWE NXT is a perfect fit for The CW thanks to its dynamic young talent featuring the hottest rising stars in the sport and exhilarating, unpredictable weekly events. The passion and engagement of WWE’s fanbase is unmatched, and we are eager to grow that audience as WWE NXT’s new home on broadcast television.”
“The CW has made impressive moves over the past year with its live sports programming schedule,” said Nick Khan, WWE President. “It’s a truly exciting opportunity to expand NXT’s audience by bringing the show to broadcast television for the first time in NXT’s history.”
Launched by WWE Chief Content Officer Paul “Triple H” Levesque, WWE NXT has aired weekly since 2012 and features the brightest young talent in sports entertainment. Nearly 90% of the participants in last year’s WrestleMania were developed under the NXT banner. Led by WWE Hall of Famer Shawn Michaels, NXT is popular with younger audiences, ranking No. 1 in cable primetime on Tuesday nights last quarter among adults 18-49 and 18-34. Year to date, NXT’s average viewership is up 30% among adults 18-49. WWE Superstars, such as Roman Reigns, Seth Rollins, Charlotte Flair and Becky Lynch, have come up through NXT.
WWE NXT joins a growing roster of live sports on The CW Network, including ACC football and basketball games airing every Saturday throughout the season and LIV Golf. The CW is also the new home of the Emmy-award winning weekly studio series “Inside the NFL” and will broadcast NASCAR Xfinity Series beginning in 2025. The network will soon offer more than 500 hours of sports programming year-round.
WWE NXT on TV
NXT premiered on the USA Network in the September of 2019 to combat the premiere of AEW Dynamite. Prior to airing on the USA Network, NXT was a show exclusive to the WWE Network.
Throughout it's four years on the USA Network, the brand shifted from it's traditional black and gold format to a vibrant and newer tone with NXT 2.0 in September of 2021. Shawn Michaels has been in charge of the NXT product since Triple H went on a hiatus due to health issues. He's remained in charge of the brand while Triple H has moved up to assume creative responsibility for the main WWE roster.
This year, the WWE main roster has seen more cross over than ever before in an effort to increase ratings to make the brand more marketable to networks. NXT shows have featured premiere talent like Becky Lynch and other main roster talent like Dominik Mysterio, JD McDonagh, and others.
John Cena, The Undertaker, and Cody Rhodes even made appearances in NXT this year to help the brand overcome AEW Dynamite viewership on a night where both went head to head due to programming moves concerning Major League Baseball.