Dangerous Incorporated
04-23-2007, 10:59 PM
Source: PWInsider
Multichannel News has an interesting interview today with Vince McMahon where he talks about the company's success on PPV. Here are some snippets from the story.
About WrestleMania 23 he said: "It’s too early for us to know what the buy rate is for WrestleMania 23, but the early returns are promising. We’ve achieved an average of 1 million buys for each of our last three WrestleManias, and I’m certain that we will surpass the 1 million buy mark. WrestleMania is a $100 million brand when you take into account sales of merchandise and licensed products in addition to the revenue from pay-per-view and ticket sales. When you compare the revenue from WrestleMania to a successful theatrical film release, we’ll make in four hours what a theatrical film might make in its opening three days."
Where the brand extension and co-promoting PPVs going forward is concerned, he said: "We have seen over the past two years that WWE pay-per-views have had significantly better buy rates when more than one WWE brand is involved. In the future, all three brands will be contributing and promoting to the very same PPV event."
He reinforced the concept that four PPVs are bigger than others when he was asked about what was next on WWE's PPV agenda and said: "In late June, we start our “Biggest Party of the Summer” campaign which culminates with another classic pay-per-view in August, SummerSlam."
I think D2Ds dismale PPV buyrate hit hime for Vince and released things have to change.
'Bigest Party Of The Simmer' is better than WMs lame 'All Grown Up"
Multichannel News has an interesting interview today with Vince McMahon where he talks about the company's success on PPV. Here are some snippets from the story.
About WrestleMania 23 he said: "It’s too early for us to know what the buy rate is for WrestleMania 23, but the early returns are promising. We’ve achieved an average of 1 million buys for each of our last three WrestleManias, and I’m certain that we will surpass the 1 million buy mark. WrestleMania is a $100 million brand when you take into account sales of merchandise and licensed products in addition to the revenue from pay-per-view and ticket sales. When you compare the revenue from WrestleMania to a successful theatrical film release, we’ll make in four hours what a theatrical film might make in its opening three days."
Where the brand extension and co-promoting PPVs going forward is concerned, he said: "We have seen over the past two years that WWE pay-per-views have had significantly better buy rates when more than one WWE brand is involved. In the future, all three brands will be contributing and promoting to the very same PPV event."
He reinforced the concept that four PPVs are bigger than others when he was asked about what was next on WWE's PPV agenda and said: "In late June, we start our “Biggest Party of the Summer” campaign which culminates with another classic pay-per-view in August, SummerSlam."
I think D2Ds dismale PPV buyrate hit hime for Vince and released things have to change.
'Bigest Party Of The Simmer' is better than WMs lame 'All Grown Up"