Metalring
05-01-2006, 10:52 PM
Even though it stumbled with its first official foray into Hollywood, coffee retailer Starbucks Corp. has hired the William Morris Agency to identify additional opportunities in the entertainment world.
The talent firm will seek music, film and book projects for Starbucks to consider for marketing and distribution in its 11,000 locations worldwide.
"We will look at each project they submit and discuss what makes sense at that time," Starbucks Entertainment president Ken Lombard said.
Starbucks, which already has enjoyed success with music, selling nearly 3.5 million CDs last year, officially entered the film business in April with an innovative marketing and profit-sharing campaign for "Akeelah and the Bee," an acclaimed urban drama about a young girl who defies the odds to reach the national spelling bee.
The Lionsgate movie opened Friday, ranking No. 8 with three-day ticket sales of just $6.0 million, according to final data issued Monday. The figure came in at the low end of Lionsgate's expectations, which had ranged between $10 million and $6 million.
Lombard added that Starbucks will continue to focus on distribution in the music arena, and marketing and promotion in film but has yet to determine its strategy for books.
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http://entertainment.tv.yahoo.com/entnews/va/20060501/114652998800.html
The talent firm will seek music, film and book projects for Starbucks to consider for marketing and distribution in its 11,000 locations worldwide.
"We will look at each project they submit and discuss what makes sense at that time," Starbucks Entertainment president Ken Lombard said.
Starbucks, which already has enjoyed success with music, selling nearly 3.5 million CDs last year, officially entered the film business in April with an innovative marketing and profit-sharing campaign for "Akeelah and the Bee," an acclaimed urban drama about a young girl who defies the odds to reach the national spelling bee.
The Lionsgate movie opened Friday, ranking No. 8 with three-day ticket sales of just $6.0 million, according to final data issued Monday. The figure came in at the low end of Lionsgate's expectations, which had ranged between $10 million and $6 million.
Lombard added that Starbucks will continue to focus on distribution in the music arena, and marketing and promotion in film but has yet to determine its strategy for books.
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http://entertainment.tv.yahoo.com/entnews/va/20060501/114652998800.html