Former WWE CEO Vince McMahon is reportedly in the process of setting up a new entertainment company Sources who spoke to PW Insider report that the 79-year-old billionaire is in the process of setting up an entity that would finance, develop, and produce film and TV projects. The current plan is for it to be officially unveiled if/when McMahon’s ongoing legal issues are resolved.

Several former WWE names are reportedly attached to the project, including former COO Brad Blum and former Senior VP of Entertainment Relations Kristen Prouty. Both parted ways with WWE in May of this year, with Blum resigning while Prouty was let go. Despite having some of his former execs on board, McMahon’s new company isn’t expected to be similar at all to WWE, and will instead focus on fiction and non-fiction projects.

McMahon’s reported attempt to re-establish himself in entertainment (albeit out of the wrestling) business comes at an interesting time. McMahon remains the focus of a Dept. of Justice investigation into him and his ‘hush money’ payments that came to light in 2022, as well as Janel Grant’s lawsuit. McMahon was recently the subject of Netflix’s six-part Mr. McMahon docuseries that has given a fresh take on his many scandals and controversies.

Whether Vince McMahon can forge a new career in entertainment with his new company, his name will forever be synonymous with wrestling, despite WWE’s efforts to distance themselves from him in 2024.