WWE vice president of distribution and affiliate marketing Peter Clifford recently took part in a interview with Multichannel News. The article noted that WWE hasn't ruled out "dropping some monthly pay-per-view events and adding others in." Clifford also noted that the reason behind some of the PPV name changes is because the company feels certain PPVs do not project what the company intends and in changing PPV names such as No Mercy to Hell in the Cell gives the WWE audience more indication to the type of content on the PPV which WWE hopes will lead to more buys.

Clifford also had the following to say about WWE fans:

"One of the great things about the WWE is that our fanbase moves wherever we tell them to go," he said. "By moving our fans to the operators's various platforms for our bigger shows, we're providing a product that is designed to both promote the upcoming PPV and to drive incremental revenue for our affiliates."