Cody Rhodes, WWE Women's World Champion Rhea Ripley & World Heavyweight Champion Seth Rollins are proving to be hits with fans according to the merch sales.
While it is not the only factor, merchandise sales are often a strong indicator as to who WWE's best promoted Superstars are. Merchandise is often a key aspect of WWE's quarter-annual earnings reports and conference calls to investors.
Fightful Select report that at this time, Rhodes and Rollins are topping the lists of WWE merchandise sales. Rhodes often has multiple items of merchandise appear in the top five lists of the most sold items. Cody's weight belt is proving to be especially popular with fans.
Rollins has been a regular on the top five lists, showing the current version of his character is helping to move merch. Rollins' connection with the crowd is undeniable, with fans seranading the reigning World Heavyweight Champion each week. Rhodes defeated Brock Lesnar at last weekend's Summerslam while Rollins retained the World Heavyweight Championship against Finn Balor.
WWE Women's World Champion Rhea Ripley is also among the most popular acts, according to merchandise sales. The Australian Superstar didn't compete at Summerslam (a sticking point for many) but did appear during the Balor-Rollins match. Other items selling well include Toy title belts and tour shirts.
While Ripley, Rollins, and Rhodes are proving to be hits, the Bloodline has seen a big shift in their merchandise sales. This is because their merchandise was often bunched together, which would include Roman Reigns, The Usos, and included Sami Zayn when he was a member. This collective merchandise is no longer the case. While merch for The Usos has been selling well, expect merchandise for the tag team to dry up given what transpired at Summerslam.