Vince McMahon continues to work hard to get USA Network to agree to carry an hour of ECW each week most likely in a late night weekend timeslot. The odds are said to be good, but not a sure-thing, at this point. McMahon is excited about this project, as he enjoys the prospects of expanding the WWE revenue streams with a third major "brand" under the WWE umbrella, and also eating up part of a market that others such as TNA and ROH were aiming at.